A Doer’s Guide to AI Policy

To write an AI policy that works, start with the work.

May 14 • 

Teo Soares

 and 

Nicole Kerson (Bleuel)

2

February 2025

In Praise of Faster Horses

Give the people what they want.

Feb 13 • 

Teo Soares

 and 

Nicole Kerson (Bleuel)

1

January 2025

AI in 2025

The bubble is about to burst (and that’s a good thing)

Jan 23 • 

Teo Soares

 and 

Nicole Kerson (Bleuel)

2

December 2024

AI in Marketing in 2024

What is it good for—and why?

Dec 24, 2024 • 

Teo Soares

 and 

Nicole Kerson (Bleuel)

1

The Great AI Dilemma: Build, Tune, or Buy?

For 90% of companies, the better answer isn’t hiding in some grand invention—it’s already out there, waiting to be used.

Dec 9, 2024 • 

Teo Soares

1

Practical (AI) Magic

Scroll through LinkedIn for five minutes and you'll inevitably see some version of a post like, "If You're Not Using These 7 AI Tools, You're Already…

Dec 9, 2024 • 

Teo Soares

1

Welcome to Collected Thoughts

Collected Thoughts is a no-nonsense newsletter from Collected Company about using AI to solve real-world challenges—no hype, no fluff, just practical…

Dec 5, 2024 • 

Teo Soares

1